I see PURE in conjunction with Pioneer had the official launch of their DAB+ products at Sydney’s Museum of Contemporary Art today. Congratulations to Graeme Redman, Managing Director of Pure Australasia Pty Ltd, who has worked very hard to get these products up and running in Australia. I bought my first DAB+ radio from Graeme.
PURE and Pioneer have high hopes for their Pure Highway, the in car DAB + radio with FM tuner which will be marketed via Pioneers existing automotive distribution network of over 400 retailers. Hope it all goes well for them. I have enough digital radios so I will wait and see how this goes! Should be a big advantage though for PURE being able to use the Pioneer selling network.